Flint & Tinder: The Spirit of Maine
This campaign highlighted Flint and Tinder’s deep roots in Maine, drawing inspiration from the state’s rugged coastline, working-class craftsmanship, and authentic outdoor culture. To support this narrative visually, I designed the campaign using a grungy, textured background that reflected the grit and heritage behind the collection while maintaining a clean structure that allowed the team’s photography to remain the focal point. I intentionally used restrained typography, strong hierarchy, and minimal graphic interference to let the imagery shine and reinforce the authenticity of the story. The final design balanced editorial storytelling with product presentation, creating an immersive, brand-aligned experience that connected the collection to its real-world inspiration.