2024 Father’s Day Campaign
For YETI’s Father’s Day campaign, I was responsible for site assets, as well as supporting the rollout with email and performance marketing visuals. The campaign celebrated the moments that matter most—quality time spent outdoors with Dad. From early morning fishing trips to backyard BBQs, the visuals captured the authentic, rugged spirit of fatherhood through the lens of YETI’s durable, adventure-ready gear.
Our creative direction leaned into storytelling that felt personal yet aspirational, featuring real environments and meaningful interactions to highlight how YETI products become part of lifelong memories. The work spanned homepage takeovers, campaign landing pages, product highlights, email marketing, and paid media—ensuring a seamless brand experience across every touchpoint.
